Google “Black Owned Friday”

“Black-Owned Friday” is a three-year collaboration between Google and the U.S. Black Chambers of Commerce that redefined brand-backed activism. By flipping Black Friday—a traditionally hyper-commercial, often toxic shopping day—into a celebration of Black-owned businesses, the campaign sparked a cultural movement. Fueled by star-studded collaborations with Ludacris, Flo Milli, and T-Pain, original music videos, and interactive tools, it drove massive awareness, boosted small business growth, and cemented Google’s role as a purpose-driven brand.