Dove “Get Unready”

Dove’s global “Get Unready” campaign transformed its iconic Beauty Bar into something even more iconic — a messy, glitter-covered symbol of post-party joy. By showing the bar beautifully dirty after cultural celebrations, Dove tapped into Gen Z’s rituals and reminded the world it’s made for the face too. The campaign won a Gold Lion in 2025 — Dove’s first-ever Lion for a product campaign.