Vaseline “Screen Block”

Vaseline’s Screen Block flipped both the skincare and gaming worlds by launching the first-ever sunscreen designed to protect gamers from blue light exposure. By reskinning its existing SPF 50+ formula, Vaseline bypassed years of testing to quickly respond to a shocking WHO revelation: blue light can seriously damage skin. With Twitch influencers, gamer-centric packaging, and a custom Fortnite world where Screen Block became a power-up, the campaign reached millions—making it the #1 trending gaming product and giving rise to an entirely new category: gaming skincare.