Apple TV+ “Silo in a Tweet”

Apple TV+ was trailing the streaming giants, and Silo needed a breakout moment ahead of its season finale. So instead of a trailer, we did what no one else dared: dropped the entire first episode on Twitter/X—free, in-feed, and impossible to miss. No streamer had done it before. None have since. The result? 58M views, 2M engagements, and Apple TV+’s biggest post ever