Samsung “Exposure”

Samsung knew specs weren’t enough to win over a generation raised on Shot on iPhone. So they launched Exposure—a wild, first-of-its-kind reality show where young creators competed in epic photo challenges using only the Galaxy S21 Ultra. Think drama, creativity, and killer shots, all powered by a phone. Streaming on Hulu, it blurred the line between ad and entertainment—and cracked the top 10 unscripted shows on the platform, finally making Samsung cool with the crowd that mattered most.