Dove “Let Your Body Body”

“Let Your Body Body” redefined deodorant with boldness and humor. Dove teamed up with rapper Chika to flip the R-rated 2000s hit “My Neck, My Back” into a body-positive remix—launching Whole Body Deo with zero shame and maximum confidence. The biggest personal-care campaign in the brand’s history, it shattered taboos, scored 2.5 billion impressions, and turned a quiet category into a loud cultural moment.