7-Eleven “Always Open”

When NFL star Ja’Marr Chase called himself “7-Eleven” because he’s “always open,” the brand jumped in—fast. Within 48 hours, they launched “Always Open”: a fashion line and gameday takeover that linked Ja’Marr’s playstyle to 7-Eleven’s iconic 24/7 presence. With him repping the gear on and off the field, the campaign racked up 500M+ impressions, sold out twice, and became one of the brand’s biggest cultural wins.