Airbnb “Every Traveler
Deserves a Home”

Airbnb’s very first campaign took flight in an unexpected way — through the eyes of birds. In collaboration with five visionary designers, Airbnb reimagined 50 of its most unique listings as handcrafted birdhouses, each a tiny tribute to home. These miniature sanctuaries were nestled in the Tree of Life at New Orleans’ Audubon Park, a haven for thousands of migrating birds — a metaphor for travelers seeking shelter and belonging. Captured in a lyrical documentary by Alma Har’el, the film follows the creation of this living installation — a symbol of refuge, exploration, and the universal longing for home.